McDonald’s
‘Side Missions’
Character Creation, CG Worlds and a Gaming Universe Collide
Icons
Directed by Romain Chassaing through Academy Films for Leo UK, six iconic gaming franchises collide in McDonald’s x Xbox Side Missions, as characters from Halo, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft and Candy Crush leave their games behind for a trip to McDonald’s.
Icons
Directed by Romain Chassaing through Academy Films for Leo UK, six iconic gaming franchises collide in McDonald’s x Xbox Side Missions, as characters from Halo, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft and Candy Crush leave their games behind for a trip to McDonald’s.
Crossover
Our VFX team brought the crossover to life through detailed character recreation and fully realised CG environments, building distinct gaming worlds around each character while integrating them into one cinematic universe.
Crossover
Our VFX team brought the crossover to life through detailed character recreation and fully realised CG environments, building distinct gaming worlds around each character while integrating them into one cinematic universe.
Visual Language
The work spanned 3D modelling, texturing, shading, look development, lighting, rigging, character animation, environment creation and compositing. Each franchise brought its own visual language and aesthetic, requiring a considered approach to asset creation, lighting and rendering to ensure the characters felt authentic to their original games while working together within a cohesive visual world.
Visual Language
The work spanned 3D modelling, texturing, shading, look development, lighting, rigging, character animation, environment creation and compositing. Each franchise brought its own visual language and aesthetic, requiring a considered approach to asset creation, lighting and rendering to ensure the characters felt authentic to their original games while working together within a cohesive visual world.
