McDonald’s
World Menu Heist
Global VFX for McDonald's World Menu Heist.
CAPTION TEXT
The perfect heist
For McDonald’s World Menu Heist, created by Leo Burnett UK and directed by Henry Scholfield through Academy, we were brought in to help create a globe-spanning adventure that could move effortlessly between spectacular real-world locations and entirely imagined environments.
Shot on location in Bangkok, the film follows a high-stakes mission to recover McDonald’s most iconic menu items from around the world. The ambition was deliberately cinematic, taking the audience from snow-covered mountain peaks to the depths of the ocean, while maintaining the playful energy and pace of a classic heist film.
Shot on location in Bangkok, the film follows a high-stakes mission to recover McDonald’s most iconic menu items from around the world. The ambition was deliberately cinematic, taking the audience from snow-covered mountain peaks to the depths of the ocean, while maintaining the playful energy and pace of a classic heist film.
The perfect heist
For McDonald’s World Menu Heist, created by Leo Burnett UK and directed by Henry Scholfield through Academy, we were brought in to help create a globe-spanning adventure that could move effortlessly between spectacular real-world locations and entirely imagined environments.
Shot on location in Bangkok, the film follows a high-stakes mission to recover McDonald’s most iconic menu items from around the world. The ambition was deliberately cinematic, taking the audience from snow-covered mountain peaks to the depths of the ocean, while maintaining the playful energy and pace of a classic heist film.
Shot on location in Bangkok, the film follows a high-stakes mission to recover McDonald’s most iconic menu items from around the world. The ambition was deliberately cinematic, taking the audience from snow-covered mountain peaks to the depths of the ocean, while maintaining the playful energy and pace of a classic heist film.
CAPTION TEXT
A key part of the work was making sure the CG elements felt completely embedded within the live-action world. Rather than allowing the VFX to feel like separate set pieces, we paid close attention to lighting, atmosphere, perspective and camera movement so that everything felt as though it had been captured as part of the original photography.
Alongside CG asset creation, the team delivered environment work, animation, compositing and effects simulations, ensuring every digital element supported the scale and playful energy of the heist. The result is a polished blend of practical filmmaking and visual effects that perfectly enhances the action.
Alongside CG asset creation, the team delivered environment work, animation, compositing and effects simulations, ensuring every digital element supported the scale and playful energy of the heist. The result is a polished blend of practical filmmaking and visual effects that perfectly enhances the action.
A key part of the work was making sure the CG elements felt completely embedded within the live-action world. Rather than allowing the VFX to feel like separate set pieces, we paid close attention to lighting, atmosphere, perspective and camera movement so that everything felt as though it had been captured as part of the original photography.
Alongside CG asset creation, the team delivered environment work, animation, compositing and effects simulations, ensuring every digital element supported the scale and playful energy of the heist. The result is a polished blend of practical filmmaking and visual effects that perfectly enhances the action.
Alongside CG asset creation, the team delivered environment work, animation, compositing and effects simulations, ensuring every digital element supported the scale and playful energy of the heist. The result is a polished blend of practical filmmaking and visual effects that perfectly enhances the action.
Ultimately, the work was about creating a seamless relationship between the practical filmmaking and the digital world around it. By combining detailed CG asset creation, environments, animation, simulation and compositing, we were able to help build a visually expansive world that keeps the action moving while retaining the playful spirit at the heart of the campaign.
Ultimately, the work was about creating a seamless relationship between the practical filmmaking and the digital world around it. By combining detailed CG asset creation, environments, animation, simulation and compositing, we were able to help build a visually expansive world that keeps the action moving while retaining the playful spirit at the heart of the campaign.
[Credits]
- Author • Black Kite Studios
